The singing actors of MUSYCA Children's Choir are featured in the LensCrafters commercial, See.Good.Daily. It was an amazing experience for the students to participate in the process of creating a national TV commercial spot, with rehearsals, sound recording of the music, costume fittings, make up and, finally, acting on-camera during the filming of the ad. The commercial was produced by Truth Collective and PF 100. The music, written by two-time Grammy nominated composer David Schuler, was recorded at The Village Studios. Filming took place at the Hudson Loft in Los Angeles.
Agency: Truth Collective Executive Director: Jeremy Schwartz, Truth Collective Strategy Lead: John Roberts (Truth Collective) Agency Producer: Barry Sonders, PF100 Director: Adam Neustadter, Director Executive Producer: Malcolm Wax Music Director: David Schuler
Children's Chorus: MUSYCA Children's Choir
Strings: Los Angeles Children's Orchestra