MUSYCA kids sing, act in LensCrafters' TV Commercial


The singing actors of MUSYCA Children's Choir are featured in the LensCrafters commercial, See.Good.Daily. It was an amazing experience for the students to participate in the process of creating a national TV commercial spot, with rehearsals, sound recording of the music, costume fittings, make up and, finally, acting on-camera during the filming of the ad. The commercial was produced by Truth Collective and PF 100. The music, written by two-time Grammy nominated composer David Schuler, was recorded at The Village Studios. Filming took place at the Hudson Loft in Los Angeles.

Agency: Truth Collective Executive Director: Jeremy Schwartz, Truth Collective Strategy Lead: John Roberts (Truth Collective) Agency Producer: Barry Sonders, PF100 Director: Adam Neustadter, Director Executive Producer: Malcolm Wax Music Director: David Schuler

Children's Chorus: MUSYCA Children's Choir

Strings: Los Angeles Children's Orchestra